FAQ

What’s on your mind?

1. How do you build a successful advertising network?

Once you’ve positioned your company and your brand for competitive advantage, you need to ensure the following four elements are in place – and operating at a high level:

• Technology -No human could manage all the moving pieces that comprise an ad network. But great technology optimizes results for both publishers and advertisers. Knowing which solutions will work for your company is our job.

• Sales – OMI ensures you have a fantastic sales team on your side.

• Core values — Service, innovation, dynamism, ethics and integrity.

• Publisher Knowledge — Most networks never get to know their publishers. Which means they can’t properly invest in selling them the right way. OMI keeps close tabs on thousands of select publishers so we can be in the right place at the right time.

2. I have built a successful website or service. Now, what should I do to increase my CPM’s and revenue?

Talk to OMI. We’ll develop a strategy that quickly builds the most advertiser value. It’s necessary to look at the unique elements of a website and the landscape of ad products in the market. Then, we’ll build a plan that maintains high CPMs without jeopardizing user affinity.

3. Why is starting a partnership with OMI better than hiring our own in-house team?

OMI is ready to produce on day one. You can avoid the expensive executive searches, ramp-up and training. We’re the plug-and-play alternative that delivers results right out of the gate. Full-time employees are expensive monetarily when you consider health care and insurance, and temporally when you include ramp-up and training. With OMI, you get your own dedicated team to do it right the first time.

4. What’s the best way to use OMI’s services?

Growth stage companies need to accelerate revenue and maximize inventory. OMI owns that goal on your behalf. See us as a division of your company. Keep communication open and involve us in executive meetings.

5. What’s an online media strategist?

The new media landscape can be treacherous without the right guide. A media strategist keeps abreast of trends, technology solutions, and pricing. And at OMI we take it to the next level. We’ll actually negotiate on your behalf to get you the best vendor rates available. From your offline media property to your online strategy, our team provides total network management. With over 10 years of industry experience, we can consistently predict shifts before they happen. And that means you get the right support, faster, and where you need it most.

6. What do you need to be successful in the online media business?

The only constant in the world of online media is change. To succeed, you have to be able to turn on a dime and move quickly. It comes down to brand, communication and technology. The companies that succeed are the ones that get it right; they provide value to users. When you deliver on a real need, value is guaranteed. That’s why we don’t build products just for advertisers. The masses decide — and we listen.

7. Why don’t ad networks do a better job of selling publisher inventory?

Since they don’t get to know their publishers’ capabilities, they can’t sell creatively. On the other hand, publishers don’t always understand the advertising sales process. We help educate on both fronts. From the brand to the publisher, communication needs to be concise. We help make that happen.

8. What important trends are occurring on the web right now?

Online consumption is no longer focused on large, high-reach portals like Yahoo, AOL and MSN. Users increasingly gravitate to specialized content sites and blogs. More than ever, consumers are invited to create content and interact with brands directly. There is a notable trend toward more authentic and interactive experiences.

9. What are vertical ad networks? Why are they important?

Vertical networks are specialized affinity groups. They’re the market’s response to increasingly fragmented media consumption. These days, content categories naturally need to form to ensure efficiency in media buying. When you pull together a network of cooking sites, their reach is more meaningful and valuable as a group. Clusters of small “mom and pop” sites are valued as authentic content. Users trust. They trust their friends more than large corporate portals they perceive as always trying to sell them on some thing.